Creating your first corporate video can be very confusing. Let's look at 5 steps to a solid video production that yields the results you were expecting.
Step 1: Write down why you are producing a video
A great philosopher once said 'For a successful journey, one must know when it is done'. The same logic applies to the efficient completion of any project. So let's define what a successful brand video looks like to your business. Ask yourself:
What would I want my audience to know? What would I want my audience to do? What would I like them to remember?
This is an exercise in managing your own expectation, because once you have defined what success looks like for this video, you have a much higher chance of feeling the gratification of a well done project.
Let's take a look at this example: PluralSight and Google
Step 2:
Step 3:
Research for stories that
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